MotoPress Page Builder + Zerif Lite / PRO Integration How to Do It

This is a guest contribution by MotoPress. The guys from MotoPress have built a completely custom plugin to help with the integration of our most popular free one-page theme Zerif Lite and the MotoPress Page Builder one of the most popular drag-and-drop builder plugins out there. The new plugin adds Zerif styles to all content elements available  via the  MotoPress Page Builder.Enter  MotoPressIts not much a surprise that the Zerif theme for WordPress is one of the trusted leaders in the industry. Its stylish, flexible and feature-rich. Chances are, you noticed that its both PRO  and Lite  versions constantly appear in a variety of roundups. And probably youre one among thousands of users who are already successfully using it for a startup or an established company.Now, how can you get even more from your beautiful Zerif theme? Many ways, I believe. But the one I want to present today is a significant enhancement of your customization experience.Meet a powerful free plug in to empower your version of Zerif: MotoPress Page Builder Lite. WordPress Page Builder by MotoPress Author(s): MotoPressCurrent Version: 3.0.5Last Updated: October 15, 2019motopress-content-editor-lite.zip 96%Ratings 233,197Downloads WP 3.6+Requires And its custom add-on plugin that enables you to use Zerif styles: Zerif MotoPress Page Builder Integration Author(s): MotoPressCurrent Version: 1.0.1Last Updated: May 13, 2019mp-zerif.zip 0%Ratings 4,193Downloads WP 3.6+Requires Whats MotoPress Page Builder Lite?In short, thats a great user-friendly tool to provide a customization leg up for any WordPress site. To rephrase, MotoPress Page Builder is one of the strong competitors among currently popular WordPress drag-and-drop builders aiming to help non-techs create professional pages and posts with all the necessary functionality.Apart from tons of features and available content elements, its main standout is an ability to edit a website right on the front-end. It giv es you a chance to instantly see how your live website page will look after publishing.Need more details of how it can enhance your work with the Zerif theme? Lets elaborate:The builder offers multiple predefined layouts, the shape of which can be easily changed by simple stretching plus an ability to build your own layouts with drag drop using a range of available elements.It comes with a built-in Style Builder to perfect all needed content elements with the needed styles visually without any technical help Zerif styles included.Collection of Google web fonts at your hand.Multiple ready-to-use content modules that are added to the page by simple dragging.Full height and width of the rows/columns available.Parallax effects.WPML compatibility.WooCommerce ready.And yes, all this is free! You can download the plugin  from  the official WordPress.org repository (links above). If you have  any questions, you may address a detailed documentation any time. If you like how it works, remember that a Pro version ($29) is also available: it includes more options and comes with an ability to extend your editor with more multipurpose premium addons.Show me some examples!Okay, lets illustrate the main advantages of the builder and Zerif theme integration with examples.Multiple content elements are at your disposal:1. Text, title, quote, icon, paragraph, list, members content, etc.Each of the elements is supplied with the appropriate toolkit to help you personalize it.  The following screenshot shows a couple of features combined: text, different titles and image (full-width):2. Image, slider, grid gallery, MotoPress slider.These elements will help you structure your imagery, portfolio, galleries, sliders literally in minutes: just choose the needed element, drag it to the page and fill in with custom content and additional elements (if required).As an example, choosing a full-width page template, you can add your images or a gallery to a clutter-free page. Like th is one (tasty grid gallery):Depending on your requirements, you can set the images to be equal in sizes or to show their initial sizes in a grid gallery.3. Button, button group, download button, social share buttons, social buttonsWhen you add and edit any button, open a button style editor and switch between the Settings and Styles tabs to apply the needed changes: change button text and link, set icon and alignment, choose the style, and set spaces.For example, I chose one of the predefined MotoPress Page builder layouts called Product page and added  some test content (CC0 images, default text and buttons). In the screenshot below, you can see some settings of the button style, including Theme Red, Theme Yellow and other Zerif theme styles (this is the Full width with no title template):4. Video, audioYou can either embed your Youtube /  Vimeo video into the page or set it as a background still one of hot web design trends to engage your visitors! As for background video, th e format of video sources may be different (WEBM, MP4, OGV). You can also select a specific image to cover your video and apply more settings (e.g. repeat, mute, etc.).This example shows a couple of added videos, plus some default content with read more pages:5. Posts grid, accordion, call to action, space, service box, table, Google map, charts, tabs, splash screen, countdown timerThose  aim to satisfy your conversion-boosting purposes, create responsive tables and charts to properly show all needed business statistics, advertise smartly with non-blatant splash screen widgets, increase traffic and conversions with a countdown timer, etc.To show some example, this time I chose a standard blog template, so all of the archives are visible on the right. These are slider plus services box elements you are able to change the icons, colors, spacing and almost everything to properly present your ideas:Here is another example of a feature box on the full-width background (plus tabs):Moto Press Page Builder also lets you add some clean-looking calls-to-action, where you are free to update all text content, pick shape and style (choosing from the builder custom styles and Zerif theme styles), set width or manually stretch the block, select button position, apply a link, choose button shape size, apply animation, and more.Just a couple of quick examples:If you deal with online shopping and use discounts, a countdown timer can come in handy. It creates a sense of urgency and makes your shoppers act  faster. With the free version of the builder, you get the following style of the countdown timer (colors are customizable):By the way, all of that is free. Why not grab it for a  test-drive?How to get started? Download, install and activate:The  Zerif Lite theme.The  MotoPress Page Builder Lite plugin.The  Zerif MotoPress Page Builder Integration  plugin to adjust the builder to Zerif  theme styles.Then, open a new page/post  » from the drop-down menu choos e a page template  » click the Edit with MotoPress button.Youre done!Some useful pieces of info:Both the  MotoPress Page Builder  plugin and the Zerif MotoPress Page Builder Integration plugin  fully support Zerif Lite and Zerif PRO.You get Zerif integration no matter if youre using the  MotoPress Page Builder Lite or Pro.Apart from that, both MotoPress Page Builder Lite  and  Pro  can be used with any other WordPress theme.If something still looks fuzzy, speak your mind in the comments!

5 Sentences Repaired by Correct Use of Commas

5 Sentences Repaired by Correct Use of Commas 5 Sentences Repaired by Correct Use of Commas 5 Sentences Repaired by Correct Use of Commas By Mark Nichol 1. â€Å"Students write a third essay regarding the impact of geography on history and culture.† The implication of this sentence is that students produce three essays on the topic in question. But if the preceding text refers to differing topics for the first two essays, the sentence suffers from insufficient differentiation. This revision specifies that the third essay’s topic differs from those of the others: â€Å"Students write a third essay, this one regarding the impact of geography on history and culture.† 2. â€Å"Students participate in a workshop on learning to research effectively and refine their search with a professional researcher.† The relationship between the verb phrases in this sentence is unclear: Do students first participate in a workshop and then refine their research, or do they participate in a workshop about researching effectively, during which they also refine their search? Either way, the sentence, because of the ambiguity, is erroneously organized. If the former meaning is intended, the sentence should read, â€Å"Students participate in a workshop in which they first learn to research effectively and then refine their search with a professional researcher.† If the latter meaning is the correct interpretation, it should read, â€Å"Students participate in a workshop on learning to research effectively, and then refine their search with a professional researcher.† 3. â€Å"He invoked the dreaded comparison with Mary Smith, only Jones has been more successful in her sport than Smith.† Because of the paucity of punctuation in this sentence, the sentence could be read as containing a comma splice, an error in which a comma is incorrectly employed in place of a more substantial punctuation mark. But if a semicolon or a period separates the two clauses, and the second element (depending on which punctuation mark is used, an independent clause or a separate sentence) seems to imply that no one other than Jones has been more successful than Smith, a non sequitur results. It’s much more likely that only serves as a less formal synonym for however. However, just as when that word is used, the sentence still requires stronger punctuation to clarify its function: â€Å"He invoked the dreaded comparison with Mary Smith; only, Jones has been more successful in her sport than Smith.† The semicolon seems too formal for the casual only, though; a dash seems more appropriate. Either way, however, only must be set off from the following statement by a comma: â€Å"He invoked the dreaded comparison with Mary Smith only, Jones has been more successful in her sport than Smith.† 4. â€Å"She also uses a Geiger counter, which measures radiation; motion detectors; barometric-pressure monitors; and thermometers.† This sentence, containing four listed elements only one of which, the first, is modified is hampered by the notion that because of that extra phrase, the usual commas must be promoted to semicolons to bear the burden of supporting the sentence’s structure. When used with such short phrases, however, the semicolons seem overbearing. The simple insertion of the conjunction plus, which serves to provide more distance between sentence elements than the standard and, obviates the complicating semicolon solution: â€Å"She also uses a Geiger counter, which measures radiation, plus thermometers, motion detectors, and barometric pressure monitors.† (Notice that, for euphony, I’ve reordered the additional list items according to the number of syllables in each item.) 5. â€Å"The majority has upheld the act in whole, not by relying on an expansive reading of the commerce clause, but on Congress’s firmly rooted power to tax.† The initial proposition in this sentence, â€Å"The majority has upheld the act in whole not by relying on an expansive reading of the commerce clause . . .,† is a continuous thought, and there is no reason to include punctuation within it. But there’s a larger problem: The sentence is not parallel. Relying should be repositioned to serve both propositions (those beginning â€Å"not on† and â€Å"but on†), because the structure of the two phrases, in the original sentence respectively headed by â€Å"not by† and â€Å"but on,† is discordant. The solution, which (like â€Å"not only . . . but also† constructions), requires no internal punctuation: â€Å"The majority has upheld the act in whole by relying not on an expansive reading of the commerce clause but on Congress’s firmly rooted power to tax.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:How to Format a US Business Letter44 Resume Writing TipsOne Scissor?

Retailing- Boots V Superdrug Essay Example | Topics and Well Written Essays - 4750 words

Retailing- Boots V Superdrug - Essay Example In order to remain competitive in the market, the retailers have to adapt some strategies in order to differentiate their business from others. In this report, the strategies adapted by two retailers; Boots and Superdrug based in the same market sector and segment have been compared. The report also evaluates the retail strategy as well as the implementation of those strategies in the light of its competitive environment. Both the retailers are present in the United Kingdom. In the end, both the retail businesses are compared using the SWOT analysis with the intention to provide a clear view of the business. The aim of this comparison is to analyze which retail business is more effective in today’s competitive environment and the strategies adapted by which of the two retailers are better than the other. BOOTS Boots is the one of the most recognizable businesses in United Kingdom. Being established in the 1849, the company has a strong heritage and wide range of products offer ed to customers. This is the main reason why the company is very well regarded by the customers. Boots is a very reputable brand in UK as well as in other parts of the world. It could be said that Boots in itself is a very strong brand and it owns several strong sub-brands as well which includes No.7, Soltan and Botanics. Boots is the member of Alliance Boots which was formed in the year 2005 to face the rising competition in the market. The alliance has helped the business to become the UK’s leading pharmacy and beauty retailer. With the merger, the company has remained focused on its philosophy of treating the customers fairly and equally. Moreover, the company has been expanding its offerings to further improve its profits. (Taylor, 2012a). MARKET SECTOR AND SEGMENT The market sector in which the company operates is the retail business and provides the customers with variety of products. The products being offered by the company includes; Health and beauty Personal care Co smetics and toiletries Baby care Dental care Bathroom toiletries Hair care Men’s toiletries Pharmacy services Skincare Perfumes Paper products OTC medicines (Bized, 2009) The company’s market segment is based on demographics; age. The company aims to provide the mature women; that are more health and beauty conscious, and would pay higher price than normal to look young and beautiful again. The company also provides the male customers with products to enhance their looks and to remain smart and handsome even at the maturity age. EVALUATION OF RETAIL STRATEGY IN LIGHT OF COMPETITIVE ENVIRONMENT Boots strategies to deal with the environment External environment or factors influence the businesses of retailers as well (Lusch, Dunne, & Gable, 1990).. Therefore it is important for retailers to formulate strategies to manage their external environment (Oldfield, Ian, & Malcolm, 2000). The strategies to deal with the environment adapted by Boots are as follows Strategies to d eal with the Political factors To deal with the political environment, the company always looks for flaws in the business and creates contingency plans for their vulnerability. The company also employs rigorous planning for the identification and assessment of political environment in order to remain ahead of schedule. Boots aims to operate in countries that are politically stable therefore the company does not actually face many problems from the