The Thinking Ape Primate Communication And Human Evolution

The Thinking Ape: Primate Communication and Human Evolution By szeigler | Studymode.com The Thinking Ape: Primate Communication Human Evolution Human behavior is so enigmatic and multifaceted that it s difficult to connect it to past influences, but how did we become the linguistic, cultured, and hugely successful animals that we are? Our closest relatives — the mentally complex and socially skilled primates--offer insightful clues. The language competence of non-human primates is one of the most controversial issues in present-day linguistics, with disbelief ranging from bored indifference to caustic accusations of fraud. By definition, language is any system of formalized symbols, signs, sounds, gestures, or the like used or conceived as a means of communicating thought, emotion, etc. An evaluation of primate behavior demonstrates true emotions, feelings, planning and communication, that not only other primates understand, but humans can understand as well. This is far beyond primates mimicking their counterparts, and evidence strongly suggests that there is much more thoughts and feelings linked to their human like communicative abilities. (King 1999.) Human beings behave in ways that are deeply unique; such as creating art, music, solving mathematical equations, planning for the future and developing religions. These behavior patterns have led many to believe that modern humans stand apart from the rest of nature. Regardless of those differences, human beings â€Å"are oneShow MoreRelatedHuman Primates And Human Primate1661 Words   |  7 Pagesthe behavior of non-human primate and human primate in the literature and movies we went over, compared to the evolutionary understandings of primate behavior. Throughout this class we studied and compared the different primates, including human and non-humans. According to the Wikipedia, â€Å"The primate lineage is thought to go back at least 65 million years ago.† with that one could say that research on non-human and human primate can somehow explain the theory behind evolution. In addition to theRead MoreThe Human Eyes Of Primates1087 Wo rds   |  5 Pagesvariable aspects of the eyes in primates is the sclera. The sclera in primates comes in multiple different pigments and SSI as seen in figure 2. In research on human eyes, evidence concludes that through the sclera, health, age and emotion can be detected; redden or yellow sclera detects decreased health, increased age, and even emotions of sadness or irritation, whereas bright white sclera represents increased overall health [4]. The true purpose for the evolution of the sclera is not completelyRead MoreThe Course Of Human Evolution1676 Words   |  7 PagesThe course of human evolution can be represented by subsequent development of: 1. Australopithecus as the common anthropoid ancestor of the distinct group of hominids 2. Pithecanthropus as the earliest members of Homo also called Homo Habilis or Homo Erectus 3. Palaeoanthropus or Homo Neanderthalensis as the closest predecessor of Homo Sapiens 4. Homo Sapiens as the species to which all modern human beings belong and is the only one from genus Homo that is not extinct. According to modern conceptsRead MoreThe Importance Of Cognition And Its Impact On Human Cognition1249 Words   |  5 PagesWhat exactly is it that makes human beings different and unique? The most important thing that makes humans unique is our cognition. We are the coherent mammals and the one important characteristic that truly measures our nature is that we are a representational group. Humans are truly unique because of our human cognition, including are language and symbolic thought. First, what is cognition? Cognition is how an individual comprehends and behaves within this world. It is a cluster of capabilitiesRead More What Makes Us Human?1718 Words   |  7 PagesHumans are extremely complex and unique beings. We are animals however we often forget our origins and our place in the natural world and consider ourselves superior to nature. Humans are animals but what does it mean to be human? What are the defining characteristics that separate us from other animals? How are we different? Human origins begin with primates, however through evolution we developed unique characteristics such as larger brain sizes, the capacity for language, emotional complexityRead MoreWhat Makes Humans Truly Unique?1551 Words   |  7 PagesWhen asking, â€Å"what is it that makes humans truly unique?† you must first ask yourself what unique means. In the grand scheme of the universe, humans may not be that unique but here on Earth we are very much so. We shape the w orld around us every day, for better or worse. We are by no means the most abundant species on the planet, (that title goes to ants), but we are the only species on Earth protecting other species. So in this case, unique means more progressive and more biologically advancedRead MoreThe Anatomy of Love by Helen Fisher2034 Words   |  8 Pagesthe change from societies to past and future times. The discoveries of why we have mating traits and how they are used in many meanings such as a smile or the way a person speaks with their body. The forces of culture and environment take part in human involvement in the world. While men and women start to change roles and rights are broaden in a marriage. Along comes divorce in which happens so often in societies because of many reasons. What we have inherited is from out ancestors and it repeatsRead MoreAnimal Mind2117 Words   |  9 PagesThis question has been debated for centuries and no clear answer has yet to be decided. By looking at television, comic books, and children’s literature it would seem that animals do think and act intelligently. The fictional characters are given human movements, behavior, and language. In contrast, science, philosophy, and many other academic fields do not believe animals to think, feel, or behave intelligently. Animals are merely machines that have neither feelings nor conscious thought (SchultzRead More Animal Communication Essay example2708 Words   |  11 Pages Throughout this course of study, the concept of language as the demarcation between animals and humans has prevailed. Further, as we have seen in our class readings, many claim that it is through language that our quot;consciousnessquot; and quot;cognitivequot; skills are developed. Accordingly, these skills are necessary for us to interpret and conceptualize our world. What this infers is that because we have these skills and the quot;brutequot; animals do not, animals do not possess theRead More`` Why Look At Animals `` By John Berger, Clifford, And Artists1869 Words   |  8 Pagesof humankind throughout history. Writers such as Julio Cortà ¡zar, Franz Kafka, John Berger, Clifford, and artists as Kate Clark, have all contributed to recognizing how man’s relationship with the animal world has defined his identity as human. Animals and humans share some of the same traits, such as a sense of John Berger’s belief that animals are marginalized both physically and culturally is supported by Descartes’ theory of dualism and the ultimate domestication of animals that leads to their

A Research On Being A Medical Sonographer Essay - 1166 Words

â€Å"Scrub wearin’, gel squirtin’, patient scannin’, baby findin’, Diagnostic Medical Sonographer. Eat, Sleep, Scan.† Before I began my research on being a Medical Sonographer, I already had a pretty good idea at some of the things they do. They mainly do ultrasounds on babies, to see the growth and health of the baby. They also do ultrasounds on all different people, if they’re in pain and they need to determine the problem. Their job might seem easy; sometimes it is, but the other times when we discover something wrong with the patient you have to keep it in. You are not allowed to tell them what you just found out; only the doctor can do so. It’s very heartbreaking for them to do baby ultrasounds because sometimes, for some unknown reason something happens to that baby and it’s hard to keep that bottled up and act like nothing’s wrong in front of their parents. I wanted to find out what this job requires and what kind of education i need to obtain to get a job for this career. I also wanted to find out the employment outlook, the estimated salary, and jobs in Mississippi for this career. The first place I went to find my information was referred to by my teacher, where I found every answer I needed and more. The website I found my information on is called mschoices.com. It gave me my complete job outlook, requirements, and the salary of a Medical Sonographer. After I gathered all of my research I set up an interview with a medical sonographer at a clinic in Tupelo to ask aShow MoreRelatedThe Process Of Becoming An Ultrasound Technician987 Words   |  4 Pagescalled American Registry for Diagnostic Medical Sonography (ARDMS), those seeking to be a sonographer can achieve their goals. Although there are many steps to take, it can be done. This paper will help instruct individuals who wish to go through the sonography principles and instrumentation (SPI) examination (Sonography Principles Instru mentation [SPI], (2015). â€Æ' As previously mentioned, the acronym ARDMS stands for American Registry for Diagnostic Medical Sonography. This organization was createdRead MoreCardiac Ultrasound Technician For Multiple Reasons1347 Words   |  6 Pagespictures meant until about six years ago. It wasn’t so much the person who did the EKG but it was the sonographer who actually let me know why and how my heart is different from those who have a â€Å"normal† heart. It was such a mind blowing and cool experience because for the time before I had no idea why my heart was different, I just knew it was. As a little girl I always wanted to be a part of the medical field but it wasn’t until this day that it hit me. I knew I wanted to be a cardiac ultrasound technicianRead MoreAnnotated Bibliography On Medical Sonographer2313 Words   |  10 PagesBecca LeBlanc Mrs. Wunderle Career Research 6 October 2014 Diagnostic Medical Sonographer A diagnostic medical sonographer who specializes in obstetric sonography is able to capture the images of a fetus inside the mother’s uterus. This type of sonography is used to monitor the growth and development of the fetus as well as its health. Imagine seeing a parent’s joyful expression towards one another when they hear the sound of their baby’s heartbeat for the first time. Or to witness their smilesRead More Diagnostic Medical Sonography: A Sound Wave Away from Diagnosis2252 Words   |  10 PagesDiagnostic medical sonography is a profession where sonographers direct high-frequency sound waves into a patient’s body through use of specific equipment to diagnose or monitor a patient’s medical condition. As described by the Bureau of Labor Statistics, this examination is referred to as an ultrasound, sonogram, or echocardiogram. The high-frequency sound waves emitted from the handheld device, called a transducer, bounce back creating an echo and therefore produce an image that can be viewedRead More Diagnostic Medical Sonography: A Sound Wave Away from Diagnosis2320 Words   |  10 PagesDiagnostic medical sonography is a profession where sonographers direct high-frequency sound waves into a patient’s body through the use of specific equipment to diagnose or monitor a patient’s medical condition. As described by the Bureau of Labor Statistics, this examination is referred to as an ultrasound, sonogram, or echocardiogram. The high-frequency sound waves emitted from the handheld device, called a transducer, bounce back creating an echo and therefore produce an image that can be viewedRead MoreEssay about Career in Ultrasound2033 Words   |  9 PagesBeing able to identify lumps, swelling, tissue damage, cysts, and the overwhelming news of the sex of a baby all have something in common, an ultrasound. Swelling of the spleen, kidney stones, blood clots, aneurysms, cancer and so much more can be identified through the works of an ultrasound’s imaging technique. Ultrasound involves many concepts, procedures, and careers. The amount of medical possibilities involved with ultrasounds is useful in major medical diagnostics. The field of ultrasoundsRead MorePersonal Experience: A Career in the Medical Field3033 Words   |  12 PagesDeciding to be a Diagnostic Medical Sonographer was not an easy or fast decision. Like everything else in life, my decision was gradual and time-consuming. However, being involved in the medical field was always something that I longed to do. Most other kids want to be a firefighter, police man, or President of the United States. For me I always knew that my heart belonged in the hospital. It all started in the 4th grade. That’s when I knew that being in the medical field is what I’ve alwaysRead MoreHcs212r4 Career Spectrum Scavenger Hunt Wk4 7 1042 Words   |  5 Pageslab and working 40hrs a week including weekend. Financial compensation varied from 27.000 annually. And job outlook is excellent. Diagnostic medical sonographer Is an imaging modality that work in conjunction with other imagery such as x-ray, MRI, cat scan and nuclear medicine? The difference between cardiovascular technologist and diagnostic medical sonographer is (1) education requirements. 2 to 4 years of college, compare to my previous career, the financial compensation is also different. TheyRead MoreThe Career Of A Ultrasound Technician1025 Words   |  5 Pages Is it a girl or boy ? As a Ultrasound Technician you could be the one answering this or a host of other medical questions with help of ultrasound technology. The career of a Ultrasound Technician is exciting and beautiful , because you are there through the whole growth process of one’s child. The research will describe the career of a Ultrasound Technician, what is required to become a successful Ultrasound Technician and the impact this career has on society. In 1801 Thomas Young described â€Å"phaseRead MoreProper Education Essay1404 Words   |  6 Pagesevaluated him and ordered an ultrasound of his groin area but did not specify which side. After waiting a few hours in pain Mr. Smith was very annoyed and uncooperative with the staff. He was finally taken for his sonogram exam where Nancy, his sonographer, was waiting for him. She tried to make out the name on the chart and the order, but it was written illegibly. She read out the name Tom Small and Date of Birth 11/1/97, and at this point the patient started yelling at her demanding for the exam

Financial Accounting Non-Cash Transaction †Free Samples for Students

Question: Discuss about the Financial Accounting Non-Cash Transaction. Answer: Decision Case: Depreciation can be defined as the non-cash transaction, which is written off to the net income, which enables the business to reduce the tax liability. The higher an organisation net income is adjusted downward the lesser the firm has to pay tax (Rahman, 2013). Even though depreciation is regarded as a non-cash transaction, it possesses a real effect on the statement of comprehensive income and balance sheet in accordance with AASB 101. Where an asset is found to be of complex in structure that requires installation in successive stages it must be considered for as being ready for use only after the installation has been completed to a stage where service or saleable product can be obtained. The AASB 101 prohibits an organisation to use any extraordinary items in the statement of comprehensive income. This allows for the preparation of the single statement of comprehensive income by displaying the other comprehensive income (Birt et al., 2014). The depreciation amount of any addition or extension of a current asset becomes an integral part of the asset and should be allocated over the completed stage where the saleable product can be obtained. Referring to the current context it is found that $1 million understate the depreciation. If the depreciation expenses are understated it will have an impact on both the statement of comprehensive statement and balance sheet in two similar ways. Referring to the current scenario it is suggested that charts of account must be obtained which comprises of the data for the depreciation expenses along with net income and retained earnings. Depreciation expenditure and net income both forms the part of net income line. It is recommended that identification becomes the most vital element in the determination of the depreciation amount that is understated on the income statement (Camfferman, 2014). Adjusting the depreciation expenses upward by debiting the depreciation expenses and crediting the accumulated depreciation is suggested as a corrective measure of dealing with the understated depreciation expenses. Hence, it should be noted that the accumulated depreciation turns to be the contra for the depreciation expenses. Furthermore, it is suggested that the retained earnings should be increased. This is because understatement of the depreciation expenditure causes the retained earnings to be overstated. This forms the final adjust ment in increase the retained earnings for the understated depreciation expenses amount. Mistakes due to the error in the arithmetic, poor estimation or carelessness usually requires making an adjustment entries either by debiting or crediting to the beginning of the retained earnings. The depreciation amount of the depreciable asset should be allocated on the systematic basis based on the useful life of the assets (Crawford et al., 2014). The method of depreciation that is applied on the asset must reflect the patter in the which the asset future economic benefit are consumed or lost by the entity. It is recommended that depreciation amount must be allocated from time to time when the depreciation of asset is primarily put into the use or held ready by the organisation. References Birt, J., Chalmers, K., Maloney, S., Brooks, A., Oliver, J., Janson, P. (2014). Accounting: Business Reporting for Decision Making 5e. Camfferman, K. (2014). The International Accounting Standards Board.The Routledge companion to accounting, reporting and regulation, 301-317. Crawford, L., Helliar, C., Monk, E., Veneziani, M. (2014, March). International Accounting Education Standards Board: Organisational legitimacy within the field of professional accountancy education. InAccounting Forum(Vol. 38, No. 1, pp. 67-89). Elsevier. Rahman, A. R. (2013).The Australian Accounting Standards Review Board (RLE Accounting): The Establishment of Its Participative Review Process. Routledge.

Naturalism in Mcteauge Essay Example For Students

Naturalism in Mcteauge Essay English 4/15/96McTEAGUE McTeague, a novel written at the turn of the century by Frank Norris, is a classic example of naturalist writing. This novel is written with the harsh realities that were this time period. There are many themes that occur in naturalism. Some of them that appear in this novel are greed, lust, strife, as well as Darwinism and animal imagery. All of these themes help Norris describe with vivid detail his tragic account of human degradation. One of the forces that drives many characters such is Zerkow, Trina, and McTeague is greed. Zerkow is an old man who has gold fever. All he ever thinks of is where he can get some more gold from. When he hear Maria telling her story of the gold bowls and dinner service he is immediately interested. On page 38 it reads It was impossible to look at Zerkow and not know instantly that greed-inordinate, insatiable greed -was the dominate passion of the man. This shows us that greed is what turns this guys wheels He ends up marrying her only with the hope that she might be able to locate these missing riches. When she is unable to find the gold he becomes mad at her and slits her throat before killing himself. It is possible that he put so much of himself into his greed that when he could not quell it with the gold he felt his life was not worth living. Trina shows how greedy she is when she wins the 5,000 in the lottery. She will not spend any money where it is needed, and because of this the couples standards of living decline. Although Trina and Zerkows greed for riches was almost identical, Zerkow is vied as a lost soul, yet Trina is viewed as a proper young lady. This is one of the things that leads to her death and the downfall of McTeague. McTeague shows that he is greedy also after Trina wins the money. He wants to control the money as if it belongs to him. In a way greed also drives Marcus who feels like Trinas money should be his. Another force that fuels a characters fire is lust. This can be greatly seen in McTeague. From the minute Trina sat down in his dentist chair McTeague felt like he wanted her, like he MUST have her. this can be seen on page 25. The male, virile desire in him tardily awakened, aroused itself, strong and brutal. It was restless, untrained, a thing not to be held in leash an instant. This lust is what drove McTeague in the early part of this novel. Another important scene that shows us the development of McTeagues lust for Trina is in the rail yard where he proposes to her, kisses her violently, then says Ive got her! Another character driven by lust is Zerkow. He does not lust for a person, he lusts for the gold and riches that Maria has told him about. Another thing that drives these characters is strife. Strife is a vigorous or bitter conflict, discord or antagonism. This can be mainly seen in Marcus. After Trina wins the lottery he begins to have internal and external strife. He is very mad at himself because he gave up courting Trina for McTeague, and now she has $5,000. He feels in a way that this money should somehow be his money. He also began to fight with McTeague at every given opportunity and feels and extreme rivalry towards his former friend. .u8714a3a707a76ff5256025e1840c4429 , .u8714a3a707a76ff5256025e1840c4429 .postImageUrl , .u8714a3a707a76ff5256025e1840c4429 .centered-text-area { min-height: 80px; position: relative; } .u8714a3a707a76ff5256025e1840c4429 , .u8714a3a707a76ff5256025e1840c4429:hover , .u8714a3a707a76ff5256025e1840c4429:visited , .u8714a3a707a76ff5256025e1840c4429:active { border:0!important; } .u8714a3a707a76ff5256025e1840c4429 .clearfix:after { content: ""; display: table; clear: both; } .u8714a3a707a76ff5256025e1840c4429 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8714a3a707a76ff5256025e1840c4429:active , .u8714a3a707a76ff5256025e1840c4429:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8714a3a707a76ff5256025e1840c4429 .centered-text-area { width: 100%; position: relative ; } .u8714a3a707a76ff5256025e1840c4429 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8714a3a707a76ff5256025e1840c4429 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8714a3a707a76ff5256025e1840c4429 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8714a3a707a76ff5256025e1840c4429:hover .ctaButton { background-color: #34495E!important; } .u8714a3a707a76ff5256025e1840c4429 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8714a3a707a76ff5256025e1840c4429 .u8714a3a707a76ff5256025e1840c4429-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8714a3a707a76ff5256025e1840c4429:after { content: ""; display: block; clear: both; } READ: Maharaja Ranjit Singh: The Sikh Ruler, in the eyes EssayOne thing can be seen in almost every character over and over again throughout the book. This is animal imagery. This is seen mostly in McTeague. While he has Trina etherized in his chair, on page 27 it reads Suddenly the animal in the man stirred and woke; the evil instincts that in him were so close to the surface leaped to life, shouting and clamoring. This gives us an insight to what was brought out in McTeague by seeing Trina, a young and beautiful women. It also shows us many of the primal instincts that dwell in the oaf of a dentist. This can also be seen when McTeague was trying to get Trina to kiss him in the rail yard when she wont Suddenly he took her in his enormous arms, crushing down her struggle with his immense strength. This does not sound like the work of a human man. This sounds like it could be the work of a beast of burden, or some other massive creature. In fact throughout this novel McTeague is refered to many times as an ox (McTeague crashed down upon him like the collapse of a felled ox.) and in one case even as a hungry swine (McTeague ate for the sake of eating, without choice; everything within reach of his hands found its way into his enormous mouth.) All of these images give us a better understanding into the mind of McTeague. They help us to see how he thinks, and they help us interpret what he feels. All of themes in McTeague, Social Darwinism stands out the most. This can be seen in all parts of the novel, and especially in the closing sequence. The whole flow of the events can be interpreted using natural selection. All of the relationships seem to follow the same pattern. The first half of the story shows how the different characters came together. It shows how Marcus and McTeague become friends, how Trina and McTeague,Maria and Zerkow tie the knot. Now is when we really start to see natural selection. Zerkow killed Maria, then he killed himself. McTeague kills Trina, then Marcus hunts down McTeague to avenge Trina. The fight in the desert, and McTeague ends up killing him, then dying himself, possibly of dehydration or starvation. This shows a clear pattern of the survival of the strongest. In the end the only thing that remains is the desert, the strongest of all the elements in this mix. In conclusion Norris uses all of the above elements to paint a picture of what the world was like during this time. He gives us in great detail events that could have possibly occurred during this time. He used all of the above elements to try and show us realistically what the world was like. Jason Resputini, The McTeague page, Http://www.merkan.com/~Jason/McTeague, Revised August 29, 1995 ed.: 1. Thomas k. Dean, The Flight of McTeagues song bird. Literature/Film Quarterly volume 18, Number 2 (1990): 20. Richard D. Alexander, Darwinism and Human Afairs (New York, NY: Random House, 1979) 213. Category: English

MotoPress Page Builder + Zerif Lite / PRO Integration How to Do It

This is a guest contribution by MotoPress. The guys from MotoPress have built a completely custom plugin to help with the integration of our most popular free one-page theme Zerif Lite and the MotoPress Page Builder one of the most popular drag-and-drop builder plugins out there. The new plugin adds Zerif styles to all content elements available  via the  MotoPress Page Builder.Enter  MotoPressIts not much a surprise that the Zerif theme for WordPress is one of the trusted leaders in the industry. Its stylish, flexible and feature-rich. Chances are, you noticed that its both PRO  and Lite  versions constantly appear in a variety of roundups. And probably youre one among thousands of users who are already successfully using it for a startup or an established company.Now, how can you get even more from your beautiful Zerif theme? Many ways, I believe. But the one I want to present today is a significant enhancement of your customization experience.Meet a powerful free plug in to empower your version of Zerif: MotoPress Page Builder Lite. WordPress Page Builder by MotoPress Author(s): MotoPressCurrent Version: 3.0.5Last Updated: October 15, 2019motopress-content-editor-lite.zip 96%Ratings 233,197Downloads WP 3.6+Requires And its custom add-on plugin that enables you to use Zerif styles: Zerif MotoPress Page Builder Integration Author(s): MotoPressCurrent Version: 1.0.1Last Updated: May 13, 2019mp-zerif.zip 0%Ratings 4,193Downloads WP 3.6+Requires Whats MotoPress Page Builder Lite?In short, thats a great user-friendly tool to provide a customization leg up for any WordPress site. To rephrase, MotoPress Page Builder is one of the strong competitors among currently popular WordPress drag-and-drop builders aiming to help non-techs create professional pages and posts with all the necessary functionality.Apart from tons of features and available content elements, its main standout is an ability to edit a website right on the front-end. It giv es you a chance to instantly see how your live website page will look after publishing.Need more details of how it can enhance your work with the Zerif theme? Lets elaborate:The builder offers multiple predefined layouts, the shape of which can be easily changed by simple stretching plus an ability to build your own layouts with drag drop using a range of available elements.It comes with a built-in Style Builder to perfect all needed content elements with the needed styles visually without any technical help Zerif styles included.Collection of Google web fonts at your hand.Multiple ready-to-use content modules that are added to the page by simple dragging.Full height and width of the rows/columns available.Parallax effects.WPML compatibility.WooCommerce ready.And yes, all this is free! You can download the plugin  from  the official WordPress.org repository (links above). If you have  any questions, you may address a detailed documentation any time. If you like how it works, remember that a Pro version ($29) is also available: it includes more options and comes with an ability to extend your editor with more multipurpose premium addons.Show me some examples!Okay, lets illustrate the main advantages of the builder and Zerif theme integration with examples.Multiple content elements are at your disposal:1. Text, title, quote, icon, paragraph, list, members content, etc.Each of the elements is supplied with the appropriate toolkit to help you personalize it.  The following screenshot shows a couple of features combined: text, different titles and image (full-width):2. Image, slider, grid gallery, MotoPress slider.These elements will help you structure your imagery, portfolio, galleries, sliders literally in minutes: just choose the needed element, drag it to the page and fill in with custom content and additional elements (if required).As an example, choosing a full-width page template, you can add your images or a gallery to a clutter-free page. Like th is one (tasty grid gallery):Depending on your requirements, you can set the images to be equal in sizes or to show their initial sizes in a grid gallery.3. Button, button group, download button, social share buttons, social buttonsWhen you add and edit any button, open a button style editor and switch between the Settings and Styles tabs to apply the needed changes: change button text and link, set icon and alignment, choose the style, and set spaces.For example, I chose one of the predefined MotoPress Page builder layouts called Product page and added  some test content (CC0 images, default text and buttons). In the screenshot below, you can see some settings of the button style, including Theme Red, Theme Yellow and other Zerif theme styles (this is the Full width with no title template):4. Video, audioYou can either embed your Youtube /  Vimeo video into the page or set it as a background still one of hot web design trends to engage your visitors! As for background video, th e format of video sources may be different (WEBM, MP4, OGV). You can also select a specific image to cover your video and apply more settings (e.g. repeat, mute, etc.).This example shows a couple of added videos, plus some default content with read more pages:5. Posts grid, accordion, call to action, space, service box, table, Google map, charts, tabs, splash screen, countdown timerThose  aim to satisfy your conversion-boosting purposes, create responsive tables and charts to properly show all needed business statistics, advertise smartly with non-blatant splash screen widgets, increase traffic and conversions with a countdown timer, etc.To show some example, this time I chose a standard blog template, so all of the archives are visible on the right. These are slider plus services box elements you are able to change the icons, colors, spacing and almost everything to properly present your ideas:Here is another example of a feature box on the full-width background (plus tabs):Moto Press Page Builder also lets you add some clean-looking calls-to-action, where you are free to update all text content, pick shape and style (choosing from the builder custom styles and Zerif theme styles), set width or manually stretch the block, select button position, apply a link, choose button shape size, apply animation, and more.Just a couple of quick examples:If you deal with online shopping and use discounts, a countdown timer can come in handy. It creates a sense of urgency and makes your shoppers act  faster. With the free version of the builder, you get the following style of the countdown timer (colors are customizable):By the way, all of that is free. Why not grab it for a  test-drive?How to get started? Download, install and activate:The  Zerif Lite theme.The  MotoPress Page Builder Lite plugin.The  Zerif MotoPress Page Builder Integration  plugin to adjust the builder to Zerif  theme styles.Then, open a new page/post  » from the drop-down menu choos e a page template  » click the Edit with MotoPress button.Youre done!Some useful pieces of info:Both the  MotoPress Page Builder  plugin and the Zerif MotoPress Page Builder Integration plugin  fully support Zerif Lite and Zerif PRO.You get Zerif integration no matter if youre using the  MotoPress Page Builder Lite or Pro.Apart from that, both MotoPress Page Builder Lite  and  Pro  can be used with any other WordPress theme.If something still looks fuzzy, speak your mind in the comments!

5 Sentences Repaired by Correct Use of Commas

5 Sentences Repaired by Correct Use of Commas 5 Sentences Repaired by Correct Use of Commas 5 Sentences Repaired by Correct Use of Commas By Mark Nichol 1. â€Å"Students write a third essay regarding the impact of geography on history and culture.† The implication of this sentence is that students produce three essays on the topic in question. But if the preceding text refers to differing topics for the first two essays, the sentence suffers from insufficient differentiation. This revision specifies that the third essay’s topic differs from those of the others: â€Å"Students write a third essay, this one regarding the impact of geography on history and culture.† 2. â€Å"Students participate in a workshop on learning to research effectively and refine their search with a professional researcher.† The relationship between the verb phrases in this sentence is unclear: Do students first participate in a workshop and then refine their research, or do they participate in a workshop about researching effectively, during which they also refine their search? Either way, the sentence, because of the ambiguity, is erroneously organized. If the former meaning is intended, the sentence should read, â€Å"Students participate in a workshop in which they first learn to research effectively and then refine their search with a professional researcher.† If the latter meaning is the correct interpretation, it should read, â€Å"Students participate in a workshop on learning to research effectively, and then refine their search with a professional researcher.† 3. â€Å"He invoked the dreaded comparison with Mary Smith, only Jones has been more successful in her sport than Smith.† Because of the paucity of punctuation in this sentence, the sentence could be read as containing a comma splice, an error in which a comma is incorrectly employed in place of a more substantial punctuation mark. But if a semicolon or a period separates the two clauses, and the second element (depending on which punctuation mark is used, an independent clause or a separate sentence) seems to imply that no one other than Jones has been more successful than Smith, a non sequitur results. It’s much more likely that only serves as a less formal synonym for however. However, just as when that word is used, the sentence still requires stronger punctuation to clarify its function: â€Å"He invoked the dreaded comparison with Mary Smith; only, Jones has been more successful in her sport than Smith.† The semicolon seems too formal for the casual only, though; a dash seems more appropriate. Either way, however, only must be set off from the following statement by a comma: â€Å"He invoked the dreaded comparison with Mary Smith only, Jones has been more successful in her sport than Smith.† 4. â€Å"She also uses a Geiger counter, which measures radiation; motion detectors; barometric-pressure monitors; and thermometers.† This sentence, containing four listed elements only one of which, the first, is modified is hampered by the notion that because of that extra phrase, the usual commas must be promoted to semicolons to bear the burden of supporting the sentence’s structure. When used with such short phrases, however, the semicolons seem overbearing. The simple insertion of the conjunction plus, which serves to provide more distance between sentence elements than the standard and, obviates the complicating semicolon solution: â€Å"She also uses a Geiger counter, which measures radiation, plus thermometers, motion detectors, and barometric pressure monitors.† (Notice that, for euphony, I’ve reordered the additional list items according to the number of syllables in each item.) 5. â€Å"The majority has upheld the act in whole, not by relying on an expansive reading of the commerce clause, but on Congress’s firmly rooted power to tax.† The initial proposition in this sentence, â€Å"The majority has upheld the act in whole not by relying on an expansive reading of the commerce clause . . .,† is a continuous thought, and there is no reason to include punctuation within it. But there’s a larger problem: The sentence is not parallel. Relying should be repositioned to serve both propositions (those beginning â€Å"not on† and â€Å"but on†), because the structure of the two phrases, in the original sentence respectively headed by â€Å"not by† and â€Å"but on,† is discordant. The solution, which (like â€Å"not only . . . but also† constructions), requires no internal punctuation: â€Å"The majority has upheld the act in whole by relying not on an expansive reading of the commerce clause but on Congress’s firmly rooted power to tax.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:How to Format a US Business Letter44 Resume Writing TipsOne Scissor?

Retailing- Boots V Superdrug Essay Example | Topics and Well Written Essays - 4750 words

Retailing- Boots V Superdrug - Essay Example In order to remain competitive in the market, the retailers have to adapt some strategies in order to differentiate their business from others. In this report, the strategies adapted by two retailers; Boots and Superdrug based in the same market sector and segment have been compared. The report also evaluates the retail strategy as well as the implementation of those strategies in the light of its competitive environment. Both the retailers are present in the United Kingdom. In the end, both the retail businesses are compared using the SWOT analysis with the intention to provide a clear view of the business. The aim of this comparison is to analyze which retail business is more effective in today’s competitive environment and the strategies adapted by which of the two retailers are better than the other. BOOTS Boots is the one of the most recognizable businesses in United Kingdom. Being established in the 1849, the company has a strong heritage and wide range of products offer ed to customers. This is the main reason why the company is very well regarded by the customers. Boots is a very reputable brand in UK as well as in other parts of the world. It could be said that Boots in itself is a very strong brand and it owns several strong sub-brands as well which includes No.7, Soltan and Botanics. Boots is the member of Alliance Boots which was formed in the year 2005 to face the rising competition in the market. The alliance has helped the business to become the UK’s leading pharmacy and beauty retailer. With the merger, the company has remained focused on its philosophy of treating the customers fairly and equally. Moreover, the company has been expanding its offerings to further improve its profits. (Taylor, 2012a). MARKET SECTOR AND SEGMENT The market sector in which the company operates is the retail business and provides the customers with variety of products. The products being offered by the company includes; Health and beauty Personal care Co smetics and toiletries Baby care Dental care Bathroom toiletries Hair care Men’s toiletries Pharmacy services Skincare Perfumes Paper products OTC medicines (Bized, 2009) The company’s market segment is based on demographics; age. The company aims to provide the mature women; that are more health and beauty conscious, and would pay higher price than normal to look young and beautiful again. The company also provides the male customers with products to enhance their looks and to remain smart and handsome even at the maturity age. EVALUATION OF RETAIL STRATEGY IN LIGHT OF COMPETITIVE ENVIRONMENT Boots strategies to deal with the environment External environment or factors influence the businesses of retailers as well (Lusch, Dunne, & Gable, 1990).. Therefore it is important for retailers to formulate strategies to manage their external environment (Oldfield, Ian, & Malcolm, 2000). The strategies to deal with the environment adapted by Boots are as follows Strategies to d eal with the Political factors To deal with the political environment, the company always looks for flaws in the business and creates contingency plans for their vulnerability. The company also employs rigorous planning for the identification and assessment of political environment in order to remain ahead of schedule. Boots aims to operate in countries that are politically stable therefore the company does not actually face many problems from the